On July 16, 2023 (Sunday), at the 2023 Meiji Yasuda J1 League Sec. 21 match against Kashima Antlers (kickoff at 19:00/Ajinomoto Stadium), we will be holding a PR event for the "Healthy Heart Week" campaign, which aims to raise awareness for cardiovascular diseases such as heart disease and stroke, in collaboration with the 2023 Healthy Heart Week Executive Committee. Please stop by the "Healthy Heart Week" PR booth at the AO-AKA PARK on the day of the match.
□Implementation Details
Installation of "Healthy Heart Week" PR booth
AO-AKA PARK (Aji Panda Square) will set up a "Healthy Heart Week" PR booth, where we will distribute original business card-sized cards and conduct a corner for experiencing electrocardiogram recording.
[Original Business Card (Image)]
【PR booth location】
Blue-Red Park (Ajipanda Square)
【Implementation Time】
15:00-19:00 (scheduled)
※Distribution will end as soon as supplies run out.
□ "Healthy Heart Week" and "Healthy Heart Day"
Circulatory diseases, represented by stroke and heart disease, are known to be the second leading cause of death among Japanese people, following cancer. However, in terms of medical expenses, they rank first, and they are also the leading cause of caregiving-related illnesses, posing significant social problems. On the other hand, unlike cancer, prevention is highly effective through proper education. Therefore, the Basic Act on Measures against Circulatory Diseases, which was enacted in 2019, promotes nationwide prevention and awareness campaigns. The Japan Heart Foundation designated August 10th (Heart) as "Healthy Heart Day" in 1985 and has been holding cardiovascular disease prevention and awareness events around August 10th every year. Starting in 2021, the Japan Circulation Society, the Japanese Circulation Association, and the Japan Heart Foundation, and starting in 2023, the Japan AED Foundation4 have joined forces, and the Healthy Heart Day Executive Committee has been established to promote further dissemination and awareness. This year, from July 29th (Sat) to August 10th (Thu) 2023, various events will be held under the theme of "Healthy Heart Week 2023".
For more details, please click here (external link)
